Loyalty and love. The cornerstones of great brands, and the key elements in every Vertical Finance program. We help people get more from the things they are really passionate about. How? Through an affinity platform that brings together the very best in rewards and financial services.

Today's (and tomorrow's!) consumer wants rewards and financial products that align precisely with their lifestyles and passions. Our approach is simple — make rewards relevant, dynamic, and compelling. Focused on large, tightly-defined market segments, it's loyalty and credit elevated to a whole new level.

Our Team

Matthew Goldman
Founder & CEO

As a life-long entrepreneur, Matthew has founded and been a key team member of multiple financial services companies. This includes Wallaby Financial (acquired by Bankrate), and Green Dot. Matthew is recognized as a leading expert on consumer credit and loyalty markets and technologies. He has been featured in the New York Times, Wall Street Journal, Washington Post, Money Magazine, Kiplingers, American Banker, Payments Source, and many other publications. He has also been a featured speaker and panelist at industry conferences including Money2020.

Samantha Nebrich
Founder & COO

Samantha is an experienced digital leader with a demonstrated history of success for startups and established corporations in the financial technology and local search industries. She was previously VP of Product Management at Bankrate; Sr. Director of Product Management at Boku; and Director of Mobile Products at YP / AT&T Interactive. Samantha has driven successful launches for consumer and enterprise products including consumer credit, mobile and online payments, mobile advertising, and mobile local search.

Richard Francia
Founder & CTO

Richard is an experienced technical leader with a demonstrated history of success in ad tech and financial technology. He was previously Co-founder & CTO of Moolah Science; Co-founder of the MatchToken Foundation; and Executive Director Engineering at YP/AT&T Interactive. Richard also played a leading technical and management role in the development of advertising systems with Yahoo/Overture.

Peter Mansfield
Founder & CMO

Peter is an accomplished marketing professional with an impressive track record helping early and growth stage companies in the financial industry. He has developed brand development programs, go-to-market strategies and tactical implementation plans for companies including Marqeta, Wallaby Financial, Payrix, MaxMyInterest, and BillFloat. In addition, he has served as the Co-founder of companies including PropertyBridge (acquired by Moneygram), and Brand3 (acquired by American Express).

Evan Li
Product Development Lead

Evan is a seasoned engineer and manager in the financial technology space. He was previously Lead Mobile Engineer at Wallaby Financial; and a Engineering Manager at Red Ventures.