Privacy Policy

Effective August 9, 2019

This Privacy Policy (or, just “policy”) covers personal information that is collected or processed through this website and other Vertical Finance services, newsletters, surveys and other online and mobile products and services (collectively, the “Services”) on which this policy is posted.

This privacy policy applies to your personal information, meaning any information or combination of information that can reasonably be used to identify you.

Information We Collect

We collect the information you send to us or submit through the Services (e.g., when you give us your email address, respond to a survey or post on our website).

We also collect technical information when you access, use or interact with the Services (we will refer to all of those activities simply as “using”).  This information includes, but is not limited to, browser type, IP address, pages visited and other activities on the Services, information about your other online activities, device type, and time and date of visit.  We (or our third-party partners) may use cookies or similar technologies to collect such information for advertising and other purposes.  See the “Digital Advertising and Analytics” section of this policy to learn more about the use of this information and the choices available to you.  You can configure your browser to reject cookies, but your use of the Services may be impaired.

We can also collect personal information about you from third parties as permitted by law and combine it with any information collected from you.

Information Use

We use personal information for various purposes, such as:

Information Sharing

We may share information that has been de-identified or aggregated without restriction.

Some parts of the Services allow you to participate in public forums or interact with other users.  When you participate in these features, the information that you provide will be available to other Members and Associates and/or the general public.

Third Party Properties

The Services may link to third party websites or apps, including social media.  We do not control the privacy practices of those third parties and they are not covered by this policy.  You should review their privacy policies to learn about their data practices.

We may partner with third party ad providers that serve ads on behalf of us and others on or via non-affiliated platforms.  Some of those ads may be personalized, meaning that they are designed to be relevant to you based on information the ad providers collect about your use of the Services and other sites or apps over time, including information about relationships among different browsers and devices.  This type of advertising is known as interest-based advertising.

You can visit to learn more about interest-based advertising and your ability to opt out of this advertising.  (Note that if you opt out then delete your cookies or use a different browser or computer, you will need to renew your opt-out choice.)

Some browsers or operating systems may also offer tools to limit data collection for interest-based advertising. Opting out will not stop you from seeing ads, but it may make the ads you see less relevant.  Even if you opt out, ad providers may continue to collect data for other purposes, including analytics and other operational purposes.

Vertical Finance uses Google Analytics and other third-party services to improve the performance of the Services and for analytics, advertising, and marketing purposes.  These services gather website usage information, which may be combined with other data we collect about a user’s visit to our site.  For more information about how Google Analytics collects and uses data when you use our Services, visit, and to opt out of Google Analytics, visit


The Services is intended for use only by persons who are at least 21 years of age.  We do not intend to collect personal information from anyone we know to be under 21 years of age.

Where Your Information Will Be Used

We are based in the United States and our Services are currently only intended for U.S. users. You understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States, which may not have data protection laws as comprehensive as those that exist elsewhere.

Changes to Our Privacy Policy

If our information practices change, we will post these changes on this page.  We encourage you to visit this page periodically to learn of any updates.

Contact Us

If you have questions about our privacy practices, please contact us here:

Vertical Finance, Inc.
556 S. Fair Oaks Ave. Suite 508
Pasadena, CA 91105
[email protected]